This article looks to summarise the use of ODI (Outcome Driven Innovation) as a means to product development "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Theodore Levitt Outcome Driven Innovation or ODI is based on the needs based approach to innovation. This is in contrast on the ideas based innovation that is promoted by Tom Peters in Thriving on Chaos and Thomas Watson the founder of IBM.
Outcome Driven Innovation
Outcome Driven Innovation
Outcome Driven Innovation
This article looks to summarise the use of ODI (Outcome Driven Innovation) as a means to product development "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Theodore Levitt Outcome Driven Innovation or ODI is based on the needs based approach to innovation. This is in contrast on the ideas based innovation that is promoted by Tom Peters in Thriving on Chaos and Thomas Watson the founder of IBM.