This post is a summary of Chapter 5 Strategic Management at the Functional Level: Managing for Customer Value in "Strategic Management" by Dess and Miller 1995. Managing Customer Value at the Functional Level Strategy is usually thought of as a top management concern, and not concerned with funtional areas. However a business cannot be successful without all of its functional areas sharing responsibility for the firms competitive position.
Creating Customer Value at the Functional Level
Creating Customer Value at the Functional…
Creating Customer Value at the Functional Level
This post is a summary of Chapter 5 Strategic Management at the Functional Level: Managing for Customer Value in "Strategic Management" by Dess and Miller 1995. Managing Customer Value at the Functional Level Strategy is usually thought of as a top management concern, and not concerned with funtional areas. However a business cannot be successful without all of its functional areas sharing responsibility for the firms competitive position.