Table taken from "Managing change to win in today's global village", 5 & 6 February 1999. 20th Century 21st Century Stability and Predictability Discontinous change, continuous improvement Size and scale Speed and responsivness Top-down "command and control" Empowerment; leadership from everybody Organisational rigidity "Virtual" organisations, permanent flexibility Control by rules and hierarchy Control by vision and values Information closely guarded Information shared Rational, quantitative analysis Creativity, intuition Need for certainty Tolerance of ambiguity Reactive; risk-averse Proactive; entrepreneurial Process driven Results driven Corporate independence and autonomy Interdependance; strategic alliances Vertical integration "Virtual" integration Internal organisational focus Focus on competitive environment Consensus Constructive contention Domestic market orientation International focus Competitive advantage Collaborative advantage Sustainable competitive advantage Hyper-competitive, constant reinvention of advantage Competiting for todays market Creating tommorrow's markets The shift in paradigm fits a lot with other work stipulating the rise of the knowledge economy. How the organisations of the future will be very different from those of the past. Where reliance on human capital will be key to ensuring that your firm stays current in the race for competitive advantage, or as the table mentions is an environment of hyper-competition where firms are required to constantly reinvent advantage. This fits with "